Capabilities
MedTec Sales Structure Efficiency
Market Entry and Sales Excellence
Leading US MedTech Company
INDUSTRY MedTech
EXPERTISE Business Development
LOCATION USA
Professional Experience
US MedTech market expertise, business analytics and planning excellence, strong marketing skills
Value Creation
Synergetic integration of new sales channel into the existing sales and service organization
Stakeholder Management
Alignment of local strategies and management with global headquarter functions
„Covering the US market with an own sales force is an advantage, but needs respective volumes to allow for profitability. Setting-up a dedicated sales channel for low-ticket items, and utilizing the existing brand awareness to enter markets close to the core market, needs strong management attention to ensure a perfect fit in and support from the existing sales and service structures."
- Frank Roth, Principal, MedTech & Life Sciences -
Contact Us
Frank Roth
Principal
More Cases
LUFTHANSA
Corporate Innovation
Health Insurance
Reorientation & Reorganization
IVD StartUp
Quality Management
Helmholtz Zentrum
Transformation & Reorganization