Capabilities

Interim Position as Chief Marketing Officer
Going-to-Market Strategy Preparation and Technology Assessment
German MedTech Company
INDUSTRY Medical Brain Ultrasound
EXPERTISE Marketing & Business Planning
LOCATION Germany
Professional Experience

Right Skills, Cross-Function Team, Senior Business Experts
Value Creation

Strong CEO and Leadership
Stakeholder Management

Functional Optimization, Strong Financial Focus

"Establishing new technologies and methods in the healthcare market is a challenge. The combination of machine learning techniques with ultrasound technology, for the detection of brain functions like brain pulse, is a novelty that needs extensive cross-functional expertise to reach a CE product status. In addition, financing and the right stakeholder structure is an important asset for market penetration. In this project the functional and organizational restructuring led to a well-balanced company position – striving for growth."
- Frank Roth, Interim Chief Marketing Officer (CMO) -
Contact us

Frank Roth
Principal