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 Interim Position as Chief Marketing Officer

Going-to-Market Strategy Preparation and Technology Assessment

German MedTech Company

 INDUSTRY    Medical Brain Ultrasound

 EXPERTISE   Marketing & Business Planning

 LOCATION       Germany

Professional Experience

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Right Skills, Cross-Function Team, Senior Business Experts

Value Creation

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Strong CEO and Leadership

Stakeholder Management

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Functional Optimization, Strong Financial Focus

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"Establishing new technologies and methods in the healthcare market is a challenge. The combination of machine learning techniques with ultrasound technology, for the detection of brain functions like brain pulse, is a novelty that needs extensive cross-functional expertise to reach a CE product status. In addition, financing and the right stakeholder structure is an important asset for market penetration. In this project the functional and organizational restructuring led to a well-balanced company position – striving for growth."

- Frank Roth, Interim Chief Marketing Officer (CMO) -

Contact us

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Frank Roth

Principal

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